About Us

On Pointe is a slogan that is often used when something is "perfect", "fire", and everything about whatever is being described with this slogan is On Pointe. Instead of using "Point" we use "Pointe" with an "E" to pay homage to the most beautiful shoes. Pointe Shoes are worn by ballerinas. To wear Pointe Shoes you must be skilled, and confident, and graceful in every move. I like to think of my customers as "Ballerinas" because they all display a high level of confidence, grace, and hard work.

I was born and raised in Detroit, MI, and got my first job at 14. Ever since then, I've had a hunger and passion for turning my dreams into realities. I've always loved shoes from shopping at Bakers inside of Fairlane Mall to shopping at Manic inside of Eastland. I am a true Detroiter and I've lived all over the city of Detroit. Being from Detroit is significant in my journey because this is a city where so many hard-working women have been made.

Despite being hard-working we love to be glamorous and when it is time to "step" we "step high". I am also the first business owner in my family, my goal is to not only pave a different path for myself but to open up the doors and teach others how they can benefit from hard work and following their dreams. I believe in the power of manifestation and truly going after the things you desire in life. Aside from being the founder of On Pointe.

I enjoy reading and learning new things about entrepreneurship. I currently hold a Bachelor of Science in Human Resource Management. My goal is to open pop-up shops throughout the summer and employ young women from ages 14 - 17 with opportunities to learn about entrepreneurship. I want to be a pilar in my community and give out the same opportunities that people gave me when I was younger.

At On Pointe, we are dedicated to empowering women through exceptional style and quality. Our mission is to curate an online destination that seamlessly blends high-quality women's footwear and outerwear from fast fashion brands and our exclusive private-label collections. We are committed to providing our customers with the latest trends and an unparalleled shopping experience. Our goal is to be the go-to source for women who demand both style and substance, offering products that reflect their unique personalities while upholding the highest standards of quality and sustainability. We aim to redefine fashion by promoting conscious consumer choices and inspiring confidence in every step our customers take. We are committed to keeping you on your toes by serving On Pointe looks.


Danyell N. Daniels
With Love XOXO